The best way to get a feel for a college is to visit in person. Walking around campus can give you a clearer sense of student life and help you determine whether you see it as a future home. While you’re there, explore dorms, dining halls, libraries, fitness centers, and other facilities. Don’t hesitate to approach current students and ask about life outside of the classroom, as they will likely have the most authentic, first-hand perspective on campus life. Be sure to sign up for an official campus tour and attend an information session to learn more about the school and connect with admissions officers.
While you may not have the time or resources to visit every school on your list, try your best to visit the schools to which you plan to apply early, especially if you are applying under a binding Early Decision program. Beyond that, any additional visits you can manage to your favorite reaches and matches will help inform your understanding of your potential postsecondary options. The best time to visit is while school is in session, typically the spring of your junior year.
Visits are important, not only for gaining insight into the schools you are considering but also for demonstrating interest, which (depending on whether your schools track demonstrated interest) can matter to the admissions counselors considering your application.